Our Approach to Market Entry

Preponderant aims to assist international and domestic investors in developing an understanding of what it takes to succeed in African markets. We help define your expansion strategy and we study – in-depth – the market size and growth potential, key demand drivers and relevant trends, the regulatory and competitive environment, as well as the legal and labor aspects which could be critical in the evaluation of an industry. Using a structured, quantitative and practical approach, we assess the attractiveness of the industry and evaluate whether the opportunity is viable.